Hi, I’m Serena Lucas.


As an executive leadership, transitions and life coach, I work with professionals across healthcare, insurance, and many other fields. With over 30 years of experience as a healthcare leader and consultant, plus a life full of twists and turns, I bring a wealth of insight and passion to my coaching practice. I’m also a mother of two successful young adults and a wife for over two decades, so I truly understand the journey of balancing personal and professional life.

In fact, I became an expert in creating professional positions that supported my desire for career challenge while giving the flexibility I needed to be a very present parent and live life in alignment with my values. Over an 18 year span, I created seven different roles that supported the organization’s objectives AND met my needs and desires.

At some point, we all face doubts and limiting beliefs that keep us from living up to our full potential. My role is to work with you to dismantle the thought processes that work against you and retrain your brain to work FOR you. 

My approach is grounded in science-backed and evidence-based strategies, combined with deep, honest conversations to uncover what’s truly holding you back. By leveraging your strengths and crafting a targeted plan, I work with you to achieve your vision. Together, we’ll transform your presence in the world, empowering you to become the dynamic and engaging leader, parent, or partner you aspire to be.

My Credentials

Licensed RN with a Bachelor of Science in Nursing from the University of Wisconsin-Madison

Over 30 years of experience in healthcare systems as a clinician, executive leader, and consultant

International Coaching Federation, certified and member

Energy Leadership Index Master Practitioner – iPEC

Master’s in Business Administration with concentrations in Finance and Health Care Administration from the University of Illinois at Chicago

Certified Professional Coach from iPEC (Institute for Professional Excellence in Coaching)

Institute of Coaching Member (affiliated with Harvard Medical School)

Member of Shirzad Chamine’s Positive Intelligence™ Coaching Community


I am all about balance in life, and that includes fun, so here are just a few fun facts about me:

My dog Meli is at my side all day long – hands down, BEST support dog ever!!


I love to turn old furniture into works of art


Pie baking is another art form that I love to share with others


We live on a lake, and I’ve mastered mooring the boats, so decided my next challenge was learning to wake surf – and I LOVE it!!


Favorite country to visit is Italy – and I’m trying to become fluent in Italian – this may take awhile!

Let’s work together to unlock your true potential and create a life that’s aligned with your dreams and aspirations.